After much success as a weekly email newsletter, Lights Camera Read is rebranding as NYC Create. NYC Create will pick up where Lights Camera Read left off and provide for artists of all kinds – musicians, writers, filmmakers etc. – weekly tips on how to promote themselves, build their audience and ultimately monetize their art. This is big news in the media administration world because Lights Camera Read is perhaps best known as the producer since 2010 of the Platinum PIAs Community Awards Show for Artists Who are Making a Difference in NYC and Around the World. The question that everyone is wondering is if the mantle will be passed from Lights Camera Read to NYC Create in terms of producing the PIAs. At this point Media Administration does not know the answer to this question but as soon as it surfaces will report it! Also, ironically, there is another new organization that has “create” in its name and is predicted to be a very helpful national site. The site doesn’t exist yet, but when it does it will be at USAcreate.com. In fact, we have it on good authority that USAcreate.com will be offering products and services. They say they are going to be your media solution. And they will make it very easy to be able to administrate your media campaigns including four marketing packages as well as four monthly update solutions, each of which coincides with a particular package.