Defining Media Administration

Media Administration is an Evolving Concept

Media Administration?

Along with Movie Process and NYC AIM, we are defining for ourselves on an ongoing basis what the term “Media Administration” really means. We’ve seen many different interpretations of it, several of them in conjunction with the concept of “communication.”

Back to the Beginning

When we first started this website we thought of “Media Administration” as being the manager for all things media such as video and even involving the Movie Process. But as time passes, more new ways of looking at the concept of “Media Administration. One thing that has happened and adds more value to the term, is the idea of Media Administration being integrated into education.

Taking it to the Colleges and Universities

A cool thing that has been happening right now is that colleges and universities are starting to offer Media Administration careers! We were offering educational apprenticeships with NYC AIM on media administration even before it was in vogue.


One of these is in a college’s graduate program called Arts and Media Administration. It is a program where students explore not-for-profit organizations. The Master’s Degree offers field studies and more. Also, for qualified candidates you can even get an MBA in this area! Imagine an MBA in Media Administration! And that’s not all. “Media Administration” is a Google trend!

What’s Your Definition of Media Administration?

Last year we had a post that asked for what “your definition of media administration” is. The results often linked social media to the term. Someone who strictly does social media for a company is known as a Social Media Manager. Therefore, it is likely that being a Media Administrator would have some social media duties along with communications activities.

Interdisciplinary Program

Another graduate program we found that used the term Media Administration even had a clever acronym for the degree which is CMA that stands for “Communication & Media Administration. It is described as being an:

“interdisciplinary program, which provides understanding and skills relevant to the workings of contemporary communication and media environments.”

All in all, Media Administration is taking off!