A big part of media administration is overseeing social media projects. Presently we use client social media forms to link to their digital assets. Or to put it another way, for us social media is a way to amplify the message. And the message is generated through the various digital projects that we create for our clients.
Lately we’ve been thinking in the realm of social media about the components that social links to. These include a client’s primary website and niche ones that we sometimes create for them. The niche aspect gives us a way to concentrate the client’s message onto one site that is dedicated specifically to the communication desired at that time.
Traffic to a Primary Website
We’ll often do this niche projects in WordPress whereas clients’ main sites tend to be created in SquareSpace. Having a niche site that social media can connect to means being able to concentrate a client’s message and provides a forum that social media traffic can be driven to, in order to participate in some activity that connects her or him to the client’s primary website.