Monthly Archives: April 2020

Media Administration and Social Media

Digital Projects

A big part of media administration is overseeing social media projects. Presently we use client social media forms to link to their digital assets. Or to put it another way, for us social media is a way to amplify the message.  And the message is generated through the various digital projects that we create for our clients.

Desired Communication

Lately we’ve been thinking in the realm of social media about the components that social links to. These include a client’s primary website and niche ones that we sometimes create for them. The niche aspect gives us a way to concentrate the client’s message onto one site that is dedicated specifically to the communication desired at that time.

Traffic to a Primary Website

We’ll often do this niche projects in WordPress whereas clients’ main sites tend to be created in SquareSpace. Having a niche site that social media can connect to means being able to concentrate a client’s message and provides a forum that social media traffic can be driven to, in order to participate in some activity that connects her or him to the client’s primary website.

 

What Does Media Administration Really Mean?

What Does it Mean?

We ran a test recently asking people what they thought the term “Media Administration” really meant. Most people thought that it referred to someone who does social media. And they would be correct, but it stands for more than just that.

More than Just Social

A Media Administrator is a job that encompasses social media and more. The more has to do with other forms of media, like those involved in the web arts.

ALL is the Answer

So the next time someone asks you what “Media Administration” means, you can tell them that it is an individual who uses ALL forms of the media arts.