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Media Administration is Driven by Passion

A Big Responsibility

It does not matter whether you are an employee or a business owner, knowing what a media administrator does is important. In fact, one might say it is the most important role in business today. This is because a media administrator oversees not just social media but tracks the creation and implementation all things media including video, audio, images, text and more.

Driven by Passion

You might say that taking on the role of media administrator is being the communication hub of an organization. And because of this, it requires a thorough knowledge of existing and emerging media forms. But how does one become the person in charge of media administration? First and foremost, you must have a passion for media. This will ensure that you will have the motivation to be on the cutting edge of new media tools. Because of its basis in technology, media administration is always changing and evolving.

The Commerce Connection

The evolution of media is in many ways motivated by commerce. Lots of companies are clamoring to be the first to develop a new media product that solves a problem for the consumer or business in a faster or more comprehensive manner. Do you have an idea for a new media product?

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Should You Self Produce an eLearning Course?

Get into the Driver’s Seat

One of the great things about having a self-produced eLearning course is that it offers a passive income stream. This means that in many ways producing your eLearning course is a set it and forget it investment opportunity with you in the driving seat.

Hands Off Delivery

You only need to make an eLearning course once and it can result in the possibility of making you money on an ongoing basis. And, needless to say, you will be reaching students from all over the world all in different time zone which does not matter because you have the technology that can automatically take and provide orders.

The Possibility of Expanding Your Coaching

For those who have a coaching aspect to their business are able to use the selling of their eLearning course as a way to market their expertise. A strategy that has been used successfully is to draw attention to yourself and your knowledge of a certain desired topic and then take new coaching clients. These clients can then be made aware that if they desire to learn more information, they can purchase from you online various eLearning courses each on a topic within a topic.

What is the Expectation of Students of Your eLearning Course?

This makes a case for making more eLearning courses that are subsets of your major topic. And again, these can be purchases and viewed by students on their own and may not take any additional involvement depending on your platform and what expectations you have made in the area of customer services and support.

The Offering of Various Media Types in the Same Course

The course itself can offer the student a variety of different media types, each of which is easy to make. Media types include, online text, downloadable PDF content and even videos. If you provide your students with all these types of content it can add to the perceived value of what you offer.

What is Your Delivery System?

The delivery system for your course can be done with a variety of different platforms. One approach is to offer your course on a site that has many other eLearning courses as well. The benefit to this approach can sometimes be that likely a site with many courses can provide potential traffic. Though, this is not always true and you may have to drive traffic yourself to your eLearning course on their website. If you have to drive your own traffic be certain to choose a site to release your course that has a good reputation and depending on its visibility in your industry can give you a degree of prestige.

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Defining Media Administration

Yianni Stamas Unearths How to Be an Administrator in a World of Media

World of Media

Defining what an Arts Administrator is and does is not easy. Truth be told, you are going to be your own form of administrator. The important thing is that you can help others as you unearth methods of how to be an administrators in a world of media.

Make a Difference in Your Community

If you were on the outside looking in, how do you think someone who is not of your industry would look at you and your company. What would they think? How likely are they to want to secure your services. Are they more likely to request your help on their projects if you had a history of making a difference in your community?

Perception of Your Business

If you were someone else looking at who you are and what you are doing for others in need, what would their perception of your business be?

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Media Advocacy

The Evolution of Media in a City with the Lights Off

Haven?

For some the lights are off in Manhattan. They are either planning to leave New York or sit, huddled in a corner, until the big bad symbolic beast simmers down. We are here to say that we have no plans to stop production in any way. Despite the very real physical danger in the streets with the murder rate way up in our neighborhood, my family and myself have created a haven.

Gang Against Gang

Well, maybe not a haven exactly, but most definitely a functioning bubble in a city that has changed very quickly into the being negative and it isn’t clear if the violence will increase with the likely president elect. Can this hunger for destruction be cured? Outside our window every night we hear the sounds of gang against gang.

A Special Kind of Media

Meanwhile, media is alive and well. A part of the reason why is because we are embracing the cause that we will Save NYC Together. That is certainly a worthy cause for media advocacy.

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Social Media

To Social or Not to Social

What is to Come

Our blog Media Administration has come a long way since it’s inception several years ago. We have become an industry disruptor and think tank. As the media landscape changes we go with it, and in the perception of some others, we maybe even anticipate what is to come.

A Case Study

There have been quite a few changes to social media in recent days. The Netflix docudrama “The Social Dilemma” claims to explore the dark side of social media. Their press release states that Social media is a nearly inescapable facet of life nowadays. But, their statement continues, how has its presence and our usage of it affected society as a whole? Director Jeff Orlowski aims to answer in this case study “The Social Dilemma.”

The Discussion Continues

I have long been one who questions the use of Social Media in marketing. My take on social in the past was  not been a popular approach with clients because, rightly so, they want to be competitive by engaging all the media options avail to them. But other than purchasing ads, the reality of the organic approach to marketing, shows that for many using this form of promotion can blow up in their faces. The discussion continues.

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Media

Questions and Answers

Questions and answers really work together. We were on a questions and answers path when we started this blog. Our concept was that the role of the Media Administrator would circumvent the Arts Administrators. Our question was:

“Could Media Administrators become more prevalent than Arts Administrators?”

We don’t have any studies to point to so we are curious what you think about it? Any ideas?

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Media

This eBook Could be Useful to You

Launch is a Month Away

As Media Administrators we work tirelessly to stay on top of the next technological evolutions. An eBook was brought to my attention recently that you might find interesting. I know I did. I got the eBook because it was given to me as a pre-release version. I believe that the eBook “Create Profitable Marketing” will be available to the public exactly a month from today on October 1st.

Increasing Your Bottom Line

What did I like about this publication? I found it refreshing. Although the title seems somewhat gimmicky, the information given in this eBook I felt was quite useful. The idea is of course that this book after reading will help you think more about the connection between marketing and money. The concept being that you can promote yourself to a positive fiscal position.

Expand Your Practice

Create Profitable Marketing is highly recommended for any Media Administrator looking to expand their knowledge about online marketing. The author is careful to not call it “digital marketing” since many of the conventional means of today are intentionally being left out. This publication focuses on the subset of digital marketing which is online marketing. But despite the focusing in on a certain type of marketing you are sure to find something in this eBook that you can integrate into your media administration practice.

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Value

Give Value Get Value

 

In order to be a good content marketer, you need to be focused on the value that you are presenting to your prospect. When someone receives value in the form of Content Marketing that helps your audience with knowledge makes a difference when it comes to wanting them to take an action.

Do you truly understand the needs of your web visitor? Are you giving them valuable knowledge hopefully not available anywhere else> Are you empathetic toward your audience? Do you have your finger on the pulse of their desires? Achieving this state in in relation to your target demographic is your benchmark.

One of the most powerful forms of Content Marketing is social media. Social media if it is used correctly, can make a big difference in reaching your audience with your Cause and Content Marketing. It has the potential to reach a large group of your prospects. But in truth, doing Organic Social Media (not using ads but using keywords) is getting harder and harder to do in social media because your reach with social is consecutively going more and more down.

Being in touch with your future customers the exact moment they are ready to purchase is your goal. You may have heard the term “convert.” This what you want to do. You should be looking at how you can convert someone into being your client. Though in reality, as we just mentioned, true conversion is not fighting to get someone to see your Point of View and therefore buy something from you, it is more about catching your audience member at the perfect moment they are ready to take out their credit card.

If you jump on the social media advertising bandwagon, you will be far from alone. Ever since marketers recognized the power of social media, they have flocked to the platforms in droves, trying to sell their products and reach their ideal customers.

Having clarity about your use of Cause and Content Marketing means knowing which keywords to target. You do not just want people to seek out your client, you want them to do so as a pathway to them taking the next step. It can help to outline your content and get clear on your written strategy to reel in the person you wish to reach.

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Use Video

You Can Do Online Video Without a Camera

Clips and Images

You can do online video without a camera. In fact, you can do video without using your phone or any other capture method. How? There are many web app options to be able to do this because they offer libraries of both video clips and still images.

No More Clip Transfer

This can be a great hassle free approach because you don’t have to worry about hauling a camera around and having to transfer your clips to your online drive etc.

Get Your Message to Your Visitors

But what is the point of having online video on your website in the first place. Studies show that visitors to your site are more likely to watch a video than to read your text. Some people even make some of the text on their site into the video. This, alongside your video, is a more effective method of getting your message to your visitors!

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Media Mind Over Matter

The Film Industry Facing the Virus

Filmmaking is of course a very important component of types of media in the Media Administrator’s bag of Media Arts. With the onslaught of COVID-19 the film industry in New York pretty much shut down. Now that a very slow layering in approach is being used for various industries, an unofficial movie crew was put together to face the Coronavirus.

Very Contagious

As you can seen in this picture, not all members of the crew are using masks, nor are they practicing social distancing. We hope that because of this that the other members of the crew don’t somehow catch the disease.

Mind Over Matter on the Coronavirus

Mostly we wanted to get the message out to Media Administrators in the New York area that pulling a film together can very much be mind over matter,  meaning do your due diligences and make certain your crew follows the Covid guidelines.