Give Value Get Value


In order to be a good content marketer, you need to be focused on the value that you are presenting to your prospect. When someone receives value in the form of Content Marketing that helps your audience with knowledge makes a difference when it comes to wanting them to take an action.

Do you truly understand the needs of your web visitor? Are you giving them valuable knowledge hopefully not available anywhere else> Are you empathetic toward your audience? Do you have your finger on the pulse of their desires? Achieving this state in in relation to your target demographic is your benchmark.

One of the most powerful forms of Content Marketing is social media. Social media if it is used correctly, can make a big difference in reaching your audience with your Cause and Content Marketing. It has the potential to reach a large group of your prospects. But in truth, doing Organic Social Media (not using ads but using keywords) is getting harder and harder to do in social media because your reach with social is consecutively going more and more down.

Being in touch with your future customers the exact moment they are ready to purchase is your goal. You may have heard the term “convert.” This what you want to do. You should be looking at how you can convert someone into being your client. Though in reality, as we just mentioned, true conversion is not fighting to get someone to see your Point of View and therefore buy something from you, it is more about catching your audience member at the perfect moment they are ready to take out their credit card.

If you jump on the social media advertising bandwagon, you will be far from alone. Ever since marketers recognized the power of social media, they have flocked to the platforms in droves, trying to sell their products and reach their ideal customers.

Having clarity about your use of Cause and Content Marketing means knowing which keywords to target. You do not just want people to seek out your client, you want them to do so as a pathway to them taking the next step. It can help to outline your content and get clear on your written strategy to reel in the person you wish to reach.

You Can Do Online Video Without a Camera

Clips and Images

You can do online video without a camera. In fact, you can do video without using your phone or any other capture method. How? There are many web app options to be able to do this because they offer libraries of both video clips and still images.

No More Clip Transfer

This can be a great hassle free approach because you don’t have to worry about hauling a camera around and having to transfer your clips to your online drive etc.

Get Your Message to Your Visitors

But what is the point of having online video on your website in the first place. Studies show that visitors to your site are more likely to watch a video than to read your text. Some people even make some of the text on their site into the video. This, alongside your video, is a more effective method of getting your message to your visitors!

Media Mind Over Matter

The Film Industry Facing the Virus

Filmmaking is of course a very important component of types of media in the Media Administrator’s bag of Media Arts. With the onslaught of COVID-19 the film industry in New York pretty much shut down. Now that a very slow layering in approach is being used for various industries, an unofficial movie crew was put together to face the Coronavirus.

Very Contagious

As you can seen in this picture, not all members of the crew are using masks, nor are they practicing social distancing. We hope that because of this that the other members of the crew don’t somehow catch the disease.

Mind Over Matter on the Coronavirus

Mostly we wanted to get the message out to Media Administrators in the New York area that pulling a film together can very much be mind over matter,  meaning do your due diligences and make certain your crew follows the Covid guidelines.

Media Administration and Social Media

Digital Projects

A big part of media administration is overseeing social media projects. Presently we use client social media forms to link to their digital assets. Or to put it another way, for us social media is a way to amplify the message.  And the message is generated through the various digital projects that we create for our clients.

Desired Communication

Lately we’ve been thinking in the realm of social media about the components that social links to. These include a client’s primary website and niche ones that we sometimes create for them. The niche aspect gives us a way to concentrate the client’s message onto one site that is dedicated specifically to the communication desired at that time.

Traffic to a Primary Website

We’ll often do this niche projects in WordPress whereas clients’ main sites tend to be created in SquareSpace. Having a niche site that social media can connect to means being able to concentrate a client’s message and provides a forum that social media traffic can be driven to, in order to participate in some activity that connects her or him to the client’s primary website.


What Does Media Administration Really Mean?

What Does it Mean?

We ran a test recently asking people what they thought the term “Media Administration” really meant. Most people thought that it referred to someone who does social media. And they would be correct, but it stands for more than just that.

More than Just Social

A Media Administrator is a job that encompasses social media and more. The more has to do with other forms of media, like those involved in the web arts.

ALL is the Answer

So the next time someone asks you what “Media Administration” means, you can tell them that it is an individual who uses ALL forms of the media arts.

USA Create is Becoming USA How To

Please Note

The following post is gleaned from a recent edition of the weekly marketing newsletter “USA How To.”

Achieve Your Dreams

With a wave of the wand it’s not a rabbit that’s going to be coming out of the hat but rather a new collaborator. USA Create is becoming USA How To which means there will be more emphasis on the “USA How To” of marketing. Currently known as the USA Create Newsletter a transition has started toward becoming the USA How To Newsletter. This means you’ll receive online marketing tips brought to you by the new group “USA How To” that has the mission to provide you with step by step eBooks to achieve your dreams.

Customized Digital Tools to Reach Your Goals

Why are we doing this? Because the direction that makes sense to us at this point is to be a supplier of short eBooks that solve problems for businesses, creatives and educators. Additionally we will continue to do products and services including eBook Authoring, Blogs Managing, Website Creating, Online Marketing and “Magic” Consulting (not magic tricks but rather the “Magic of Success”). All five of these products and services will be available to our eBook customers only and will be customized to the needs described in that eBook such as “How to Become YouTube Famous,” “How to Start an Amazon Business,” etc.

“USA How To” eBooks Can Help You Solve Your Problem

Some might say that solving problems in eBook form is not as useful as scouring internet search engines, seeking knowledge through social media and watching videos on the web. This is all well and good, but chances are this research process might be overwhelming and not answering the essential question of “How do I do this thing?” Why? Because you don’t know what you don’t know and it’s easy to reach information overload that takes you further and further away from your objective. That’s where USA How To comes into play.

Simple and Fun Results Are Possible

Our eBooks help you get where you want to go faster and without wasting your time surfing the web for weeks, months or even years. One of the most valuable commodities is time. And time is money. So why flush it down the drain when with a “USA How To” eBook you can accomplish your vision more simply and quickly. Why worry you might be taking the wrong steps when you can get the right ones with a “USA How To” eBook. Simple. Fun. Results.

The Playing Field Has Been Leveled

If you have any questions about all this and are a subscriber to our newsletter, simply hit return and we’d be more than happy to reply back. Our aim through all of this is to help you to reach your goals through information and digital media. We are fortunate to live in an era where the playing field has been leveled to some extent through you having the same access to digital tools that the wealthy do.

It’s Magic

If you are motivated and tenacious you can garner the outcome you desire with the help of USA How To eBooks, followed by the application of customized digital media products and services. USA Create is becoming USA How To. And we wish to thank Manhattan Magician and the NYC AIM crew for their media inspiration. Abracadabra, Presto-Change-O, Hit “Reply.”

Media Administration is an Evolving Concept

Media Administration?

Along with Movie Process and NYC AIM, we are defining for ourselves on an ongoing basis what the term “Media Administration” really means. We’ve seen many different interpretations of it, several of them in conjunction with the concept of “communication.”

Back to the Beginning

When we first started this website we thought of “Media Administration” as being the manager for all things media such as video and even involving the Movie Process. But as time passes, more new ways of looking at the concept of “Media Administration. One thing that has happened and adds more value to the term, is the idea of Media Administration being integrated into education.

Taking it to the Colleges and Universities

A cool thing that has been happening right now is that colleges and universities are starting to offer Media Administration careers! We were offering educational apprenticeships with NYC AIM on media administration even before it was in vogue.


One of these is in a college’s graduate program called Arts and Media Administration. It is a program where students explore not-for-profit organizations. The Master’s Degree offers field studies and more. Also, for qualified candidates you can even get an MBA in this area! Imagine an MBA in Media Administration! And that’s not all. “Media Administration” is a Google trend!

What’s Your Definition of Media Administration?

Last year we had a post that asked for what “your definition of media administration” is. The results often linked social media to the term. Someone who strictly does social media for a company is known as a Social Media Manager. Therefore, it is likely that being a Media Administrator would have some social media duties along with communications activities.

Interdisciplinary Program

Another graduate program we found that used the term Media Administration even had a clever acronym for the degree which is CMA that stands for “Communication & Media Administration. It is described as being an:

“interdisciplinary program, which provides understanding and skills relevant to the workings of contemporary communication and media environments.”

All in all, Media Administration is taking off!

Media Partnerships

The Reinvention

Media Administration has lately been reinventing itself with the assistance of Movie Process and NYC Create. Both of these organizations have a bit of a film bent which is appropriate, because contrary to popular belief Media Administration covers all media including movies, animation and other forms of moving pictures.

A New Direction for Media Administration

And now Media Administration is stepping into the forefront. Along with its partners, it is helping empower artists of all kinds, business owners and educators to be able to reach an audience and deliver digital products and services to them.

Subscribe to Get Some Traction

By subscribing to our newsletter at our partner site”on the topic of “How to Get New Customers,” you will receive a fresh and useful online marketing tip each and every week regarding, you guessed it, how to get new customers! These tips are drawn from actual undertakings that are currently being worked on either with customers or in-house projects.

Free Stuff

Plus, as a launch of your membership in the Club, you will also receive 10 consecutive days of an email course that reveals to you internet marketing secrets so you can get new customers, clients and fans online and keep the ones you already have!

Four Great Website and Marketing Packages to Choose from

Additionally we specialize in Online Marketing Arts solutions. These solutions are available in four different packages each containing an ascending amount of web promotion tools. We also offer four different weekly or monthly maintenance programs.

Always Fresh and Engaging

We work with to ensure that your website is always updated and attracting new customers as well as helping to keep in the loop your existing ones. Both the packages and programs are available in four different categories. These categories include Beginner, Intermediate, Pro and Super Pro, all of which take you beyond social media.

We are Committed to Helping YOU go BEYOND Social Media

You see, even though overseeing your existing social media accounts is not a service we offer, we do custom correlate the web marketing tools that we make for you to ensure that they have social integrations when needed. For example, we can set it up so that every time your weekly or monthly email newsletter is blasted to your list, simultaneously your Twitter and FaceBook pages will be automatically updated with the same information! And since we’re now in partnership with Movie Process, your videos, such as those on YouTube, are updated as a part of one of the packages now available through USA Create.

So Make Your Way Over to “How To Get New Customers”

One less headache you have to worry about! So if you want to learn how to get new customers, then go to the website created by in partnership with NYC Create that is quite appropriately called “How to Get New Customers” that can be accessed at Be sure to sign up for the Newsletter. See you there!

John Yianni Stamas’ Media Administration Side of Film and Marketing Project

A Project Years in the Making

I’ve known John Yianni Stamas for several years and have been hearing about his movie making procedure idea for quite a long time. So I was quite happy when he told me that he was first doing an experiment with his brother and then he was going to full out do his MultiMedia Movie Making Matrix and Methodology project.

The Challenge

John has long been interested in Media Administration which is one of the reasons he was a great supporter of this website publication in the early days. At one time in fact the plan was to have be the sponsor of his filmmaking system undertaking. This in a sense was his NYC AIM. For various reasons this didn’t work out but John Yianni Stamas is not one to shy away from a challenge.

Driven to Self Funding

I don’t remember why exactly he decided to do the project sooner rather than later, but for whatever reason there was a great urgency Stamas had for starting on the endeavor NOW! I was involved, especially in the beginning of the Thinkific version of the method. John again asked if Media Administration was interested in funding the experiment but we were unable to do so. So JYS went the self funding route.

A Message to Hollywood

Having spent time in Hollywood, Stamas felt that there was a lot of waste in the approach to making motion pictures. He was interested in having a kinder gentler approach that did not require a crew at all! I was one of the many folks who signed up to go through the educational documentation of Stamas’ procedure and I knew in that his process was in part was a message to Hollywood.

Time Management

Following along with Stamas’ process on Thinkific was a lot of fun. He literally uploaded the precise activities he was doing each and every day, seven days a week. He had a background from many years prior of being a Super 8 filmmaker which is actually good training for other film undertakings because you have to be very careful how you spend your time.

Working Out the Kinks

Stamas also did video production and editing for many years so he had those tools available to him. I wasn’t privy to the pre-project process that his brother oversaw, so I didn’t see a lot of the stages before the kinks were worked out. Having been a part of his NYC AIM program, I had heard of a lot about the approach.

Blockbusters the Future?

People ask me if they think that John Yianni Stamas was on the right track. They wonder if this really is the future of filmmaking! My answer to this question is a complicated one. On the one hand it is clear that the blockbusters (not the stores!) are doing well and are the primary motion pictures people see.

Self Distribution

But I also can’t deny there is something to making a movie and then releasing it through, say, Amazon and then use something like Stamas’ Internet Guerrilla Marketing to drive traffic to it!

Working with Manhattan Magician Again!

Manhattan Magicican gives simple media marketing advice.

The name “Manhattan Magician” is that of a marketer and magician who works and resides in New York City.

And because it’s been a while since we updated this blog, we decided to jump back in with M.M in tow.

Manhattan Magician recently posted an article that has some simple and valuable advice to those currently working with digital media campaigns. He gives this advice with tongue firmly in cheek.

So without further ado, let’s take a look at the Manhattan Magician article now.